Area Business Manager

KEY RESPONSIBILITY OF Area Business Manager

• Previous experience in chronic division would be an added advantage. 
• Forecast & achievement of objectives
• volume sales : region, area, territory
• key focussed product sales : region, area, territory
• ensure growth as per objective of the division
• achieve optiumum market share/ leadership
• enhance productivity
• ensure successful launch of new product
• product promotion
• programme implementation
• core customer coverage by all medical representative and area manager
• utilization of inputs – suggest appropriate reduction or addition of specific product samples or inputs
• new product launch success
• L.O.C. procurement
• stock allocation
• successful conduction of group events
• implementation of promotional strategies and inputs
• effective group event management
• develop relationship with key customer and ensure effective service and satisfaction
• coordination with RSM/ZSM / HO
• coordination with organising committee for finalization of company’s participation
• Service VIP customer/ proactive investment plan 
• handle doctor’s opinions/ queries/ objections 
• key stockist management inventory and outstanding
• recommendation for the addition and deletion of stockist based on merits and demerits
• always monitor, control and approve field manager expense
• monitor and control group event management
• suggest for reduction in promotional activity expense
• ensures to maintenance of ” NORMS AND STANDARD OF COMPANY POLICIES”
• Morale and discipline
• Validation of coustmer list, STP &  SFC
• Recruitment, induction, training and development
• Manpower planning and structuring
• Regular joint work with : medical representative ( front line manager) minimum 6 days / MR/ MONTH  and regional sales manager ( second line manager) 
• During field work assess their capabilities
• validate feedback which is collected by medical representative ( front line manager) and area sales manager
• correct and improve interpersonal relationships and contribute to team building 
• development of weak territory
• identify the factors related to market, customer, competition, brand performance and contribution
• build strategies and work for improvement of all identified factors
• addition or deletion for activity and input utilization
• core customer relationship